PRODUCT DEVELOPMENT

 

How creative do our proposals and offers have to be?

  •  Which offers support the development of a year-round destination?
  •  Do we require exclusive offers or is it okay to address a broad spectrum?
  • Which sales channel is the right one for our target group(s)?

The development of new offers and products as well as their successful market launch and a quick increase in turnover require more than just a good idea. You need a strategy for what you offer as well as well-conceived services from A to Z in order to address today’s ideas of comfort.

Your LECHNER benefit

We offer result-driven workshops with the industry’s important decision makers and creatives. Together, we will define your key products. In our benchmark analyses we will take a close look at brand identity and target group accessibility. Together, we will define appropriate sales channels and booking platforms.