We make sure you get found on Google, Bing and Co.
You have your web presence. You are satisfied with the communicated content and the design, which looks appealing and invites users to dive deeper. But now you have to make sure those users actually click and remain on your site and can ideally be converted into future guests and customers. The question is: How can you make sure to be ranked at the top of the search results on Google and other search engines? You’ve likely heard these two terms before:
SEARCH ENGINE OPTIMISATION and SEARCH ENGINE ADVERTISING
Granted, none of these sound very intriguing … however, as long as you know what you are doing, they can both be really effective.
Search engine optimisation
This describes the “organic” hits on Google and other search engines, those that are listed without the additional term “ad”. A clever mix of keywords placed throughout the website will get you to the top of the ranking. You may have surfed the net and landed on websites that consistently keep repeating the same annoying terms and phrases - this may be a clever strategy to rank high on Google and other search engines but it is not conducive to keeping users on your website.
What we offer:
- We analyse your texts/content in terms of SEO
- We optimise texts and content in order to improve your ranking
- We make sure your texts and content remain user friendly and informative so that users feel like booking your services
Search engine advertising
If you place an ad in a newspaper you can be sure that it will appear on the specified day and in the specified paper. Search engine advertising works differently: You have to work for a prominently placed ad for the respective keyword. Search engines create a type of quality ranking, for which they include the length of the users’ stay on your website. In short: There is a lot of competition and it requires know-how and experience in order to run profitable campaigns.
What we offer:
- We register your website in the appropriate networks
- We determine appropriate and promising keywords that will pay off
- We optimise your website in terms of quality rankings