Emerging from the crisis
One thing is for sure: Before booking an upcoming trip/holiday, potential winter guests will get all the required information regarding the status quo of the COVID-19 pandemic.
This is why for accommodation providers it is more important than ever to communicate in a transparent and open way.
In order to turn potential guests into booking guests, they have to be approached differently in these uncertain times. You might have to rethink your marketing strategy and convey a feeling of safety, reliability and a sense of homecoming. Make sure you check your sales and communications channels in time so you can optimise them if needed.
We are happy to support you with our expertise.